Login  |  Register          Free Newsletter Subscription
Zibb
FREE subscription
Consumer Research

Whether you need to know how often people dine at restaurants, how much they typically spend, how loyal they are to favorites, the latest trends or demographic data analysis, this section has everything you need to know about restaurant guests. Includes R&I's renowned Consumers' Choice in Chains data.

Available reports:

2008 CCIC - Full Report
Conducted annually by Reed Research Group on behalf of R&I magazine, Consumers' Choice in Chains polls thousands of restaurant guests regarding their awareness and patronage of the 200 largest chains. The sample for the study is designed to mirror the population at large making results projectable to the national marketplace. Data includes:

- Entire report contains 3,780 pages including tabs.
- Consumer awareness of chains, as well a patronage levels and loyalty.
- Guest perceptions of the chains they visit, as measured through ratings of eight attributes: atmosphere, cleanliness, convenience, food quality, menu variety, good reputation, service, and value.
- Market data and demographic analysis by gender, age, race, household income, region, presence of children and much more.
$12,500
2008 CCIC - Burger Chains
Report contains 371 pages including tabs.
$1,195
2008 CCIC - Cafeteria/Buffet Chains
Report contains 250 pages including tabs.
$1,195
2008 CCIC - Casual/Theme Chains
Report contains 401 pages including tabs.
$1,195
2008 CCIC - Chicken Chains
Report contains 249 pages including tabs.
$1,195
2008 CCIC - Coffee/Snack Chains
Report contains 247 pages including tabs.
$1,195
2008 CCIC - Family Dining Chains
Report contains 353 pages including tabs.
$1,195
2008 CCIC - Italian Chains
Report contains 248 pages including tabs.
$1,195
2008 CCIC - Mexican Chains
Report contains 271 pages including tabs.
$1,195
2008 CCIC - Pizza Chains
Report contains 282 pages including tabs.
$1,195
2008 CCIC - Sandwich/Bread Chains
Report contains 316 pages including tabs.
$1,195
2008 CCIC - Seafood Chains
Report contains 225 pages including tabs.
$1,195
2008 CCIC - Steakhouse Chains
Report contains 296 pages including tabs.
$1,195
2008 CCIC - Treats Chains
Report contains 271 pages including tabs.
$1,195
2007 Tastes of America
Restaurants & Institutions conducts the Tastes of America study every year to measure the trends and drivers of consumer behavior in selecting and patronizing foodservice establishments.

The Tastes of America sample is a representative sample of consumers weighted to match the population along gender, household income, race, region, and age demographics. The margin of error is +/- 2%*.

The Tastes of America methodology is designed to create a comprehensive view of consumer behavior for trending, demographic analysis, development of marketing programs, and strategic planning.
$1,295
New American Diner Study - 2007
Conducted annually by R&I magazine, the representative sample of consumers is weighted to match the population along gender, household income, race, region and age demographics. The margin of error is +/- 2%.

STUDY HIGHLIGHTS
- Current consumer trends in restaurant and dining experiences
- Individual dining attitudes and perceptions
- Decision-making criteria
- Dynamics of restaurant selection

BENEFITS
- Operators: A better understanding of consumers' mindset when making dining-out decisions.
- Manufacturers: Insights to drive development of more effective promotions and menu items.
$5,000
New American Diner Study - 2008
Conducted annually by R&I magazine, the representative sample of consumers is weighted to match the population along gender, household income, race, region and age demographics. The margin of error is +/- 2%.

STUDY HIGHLIGHTS
- Current consumer trends in restaurant and dining experiences
- Individual dining attitudes and perceptions
- Decision-making criteria
- Dynamics of restaurant selection

BENEFITS
- Operators: A better understanding of consumers' mindset when making dining-out decisions.
- Manufacturers: Insights to drive development of more effective promotions and menu items.
$5,000

Advertisements





SUBSCRIBE TO MAGAZINE

Name:
Title:
Company:
Email:
Country:



About Us   |   Advertising Info   |   Site Map   |   Contact Us   |   FREE Subscription   |   Useful Sites   |   RSS   |   Help
© 2008 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites