| 2008 CCIC - Full Report |
Conducted annually by Reed Research Group on behalf of R&I magazine, Consumers' Choice in Chains polls thousands of restaurant guests regarding their awareness and patronage of the 200 largest chains. The sample for the study is designed to mirror the population at large making results projectable to the national marketplace. Data includes:
- Entire report contains 3,780 pages including tabs.
- Consumer awareness of chains, as well a patronage levels and loyalty.
- Guest perceptions of the chains they visit, as measured through ratings of eight attributes: atmosphere, cleanliness, convenience, food quality, menu variety, good reputation, service, and value.
- Market data and demographic analysis by gender, age, race, household income, region, presence of children and much more. |
$12,500 |
|
| 2008 CCIC - Burger Chains |
| Report contains 371 pages including tabs. |
$1,195 |
|
| 2008 CCIC - Cafeteria/Buffet Chains |
| Report contains 250 pages including tabs. |
$1,195 |
|
| 2008 CCIC - Casual/Theme Chains |
| Report contains 401 pages including tabs. |
$1,195 |
|
| 2008 CCIC - Chicken Chains |
| Report contains 249 pages including tabs. |
$1,195 |
|
| 2008 CCIC - Coffee/Snack Chains |
| Report contains 247 pages including tabs. |
$1,195 |
|
| 2008 CCIC - Family Dining Chains |
| Report contains 353 pages including tabs. |
$1,195 |
|
| 2008 CCIC - Italian Chains |
| Report contains 248 pages including tabs. |
$1,195 |
|
| 2008 CCIC - Mexican Chains |
| Report contains 271 pages including tabs. |
$1,195 |
|
| 2008 CCIC - Pizza Chains |
| Report contains 282 pages including tabs. |
$1,195 |
|
| 2008 CCIC - Sandwich/Bread Chains |
| Report contains 316 pages including tabs. |
$1,195 |
|
| 2008 CCIC - Seafood Chains |
| Report contains 225 pages including tabs. |
$1,195 |
|
| 2008 CCIC - Steakhouse Chains |
| Report contains 296 pages including tabs. |
$1,195 |
|
| 2008 CCIC - Treats Chains |
| Report contains 271 pages including tabs. |
$1,195 |
|
| 2007 Tastes of America |
Restaurants & Institutions conducts the Tastes of America study every year to measure the trends and drivers of consumer behavior in selecting and patronizing foodservice establishments.
The Tastes of America sample is a representative sample of consumers weighted to match the population along gender, household income, race, region, and age demographics. The margin of error is +/- 2%*.
The Tastes of America methodology is designed to create a comprehensive view of consumer behavior for trending, demographic analysis, development of marketing programs, and strategic planning. |
$1,295 |
|
| New American Diner Study - 2007 |
Conducted annually by R&I magazine, the representative sample of consumers is weighted to match the population along gender, household income, race, region and age demographics. The margin of error is +/- 2%.
STUDY HIGHLIGHTS
- Current consumer trends in restaurant and dining experiences
- Individual dining attitudes and perceptions
- Decision-making criteria
- Dynamics of restaurant selection
BENEFITS
- Operators: A better understanding of consumers' mindset when making dining-out decisions.
- Manufacturers: Insights to drive development of more effective promotions and menu items. |
$5,000 |
|
| New American Diner Study - 2008 |
Conducted annually by R&I magazine, the representative sample of consumers is weighted to match the population along gender, household income, race, region and age demographics. The margin of error is +/- 2%.
STUDY HIGHLIGHTS
- Current consumer trends in restaurant and dining experiences
- Individual dining attitudes and perceptions
- Decision-making criteria
- Dynamics of restaurant selection
BENEFITS
- Operators: A better understanding of consumers' mindset when making dining-out decisions.
- Manufacturers: Insights to drive development of more effective promotions and menu items. |
$5,000 |
|
