| CCIC - Full report |
Conducted annually by Reed Research Group on behalf of R&I magazine, Consumers' Choice in Chains polls thousands of restaurant guests regarding their awareness and patronage of the 200 largest chains. The sample for the study is designed to mirror the population at large making results projectable to the national marketplace. Data includes:
- Entire report contains 3,720 pages including tabs.
- Consumer awareness of chains, as well a patronage levels and loyalty.
- Guest perceptions of the chains they visit, as measured through ratings of eight attributes: atmosphere, cleanliness, convenience, food quality, menu variety, good reputation, service, and value.
- Market data and demographic analysis by gender, age, race, household income, region, presence of children and much more. |
$10,000 |
|
| 2007 CCIC - Burger chains |
| Report contains 374 pages including tabs. |
$995 |
|
| 2007 CCIC - Cafeteria/Buffet chains |
| Report contains 237 pages including tabs. |
$995 |
|
| 2007 CCIC - Casual/Theme chains |
| Report contains 392 pages including tabs. |
$995 |
|
| 2007 CCIC - Chicken chains |
| Report contains 227 pages including tabs. |
$995 |
|
| 2007 CCIC - Coffee/Snack chains |
| Report contains 247 pages including tabs. |
$995 |
|
| 2007 CCIC - Family Dining chains |
| Report contains 374 pages including tabs. |
$995 |
|
| 2007 CCIC - Italian chains |
| Report contains 245 pages including tabs. |
$995 |
|
| 2007 CCIC - Mexican chains |
| Report contains 266 pages including tabs. |
$995 |
|
| 2007 CCIC - Pizza chains |
| Report contains 269 pages including tabs. |
$995 |
|
| 2007 CCIC - Sandwich/Bread chains |
| Report contains 305 pages including tabs. |
$995 |
|
| 2007 CCIC - Seafood chains |
| Report contains 216 pages including tabs. |
$995 |
|
| 2007 CCIC - Steakhouse chains |
| Report contains 374 pages including tabs. |
$995 |
|
| 2007 CCIC - Treats chains |
| Report contains 258 pages including tabs. |
$995 |
|
| 2006 CCIC - Burger chains |
| Report contains 348 pages including tabs. |
$995 |
|
| 2006 CCIC - Cafeteria/Buffet chains |
| Report contains 279 pages including tabs. |
$995 |
|
| 2006 CCIC - Casual/Theme chains |
| Report contains 415 pages including tabs. |
$995 |
|
| 2006 CCIC - Chicken chains |
| Report contains 234 pages including tabs. |
$995 |
|
| 2006 CCIC - Coffee/Snack chains |
| Report contains 248 pages including tabs. |
$995 |
|
| 2006 CCIC - Family Dining chains |
| Report contains 333 pages including tabs. |
$995 |
|
| 2006 CCIC - Italian chains |
| Report contains 261 pages including tabs. |
$995 |
|
| 2006 CCIC - Mexican chains |
| Report contains 258 pages including tabs. |
$995 |
|
| 2006 CCIC - Pizza chains |
| Report contains 269 pages including tabs. |
$995 |
|
| 2006 CCIC - Seafood chains |
| Report contains 212 pages including tabs. |
$995 |
|
| 2006 CCIC - Steakhouse chains |
| Report contains 290 pages including tabs. |
$995 |
|
| 2006 CCIC - Treats chains |
| Report contains 261 pages including tabs. |
$995 |
|
| 2004 CCIC - Sandwich/Bread chains |
| Report contains 312 pages including tabs. |
$995 |
|
| New American Diner Study - 2007 |
Conducted annually by R&I magazine, the representative sample of consumers is weighted to match the population along gender, household income, race, region and age demographics. The margin of error is +/- 2%.
STUDY HIGHLIGHTS
- Current consumer trends in restaurant and dining experiences
- Individual dining attitudes and perceptions
- Decision-making criteria
- Dynamics of restaurant selection
BENEFITS
- Operators: A better understanding of consumers' mindset when making dining-out decisions.
- Manufacturers: Insights to drive development of more effective promotions and menu items. |
$5,000 |
|
| Tastes of America 2006 Consumer Patronage Patterns |
Restaurants & Institutions conducts the Tastes of America study every year to measure the trends and drivers of consumer behavior in selecting and patronizing foodservice establishments.
The Tastes of America sample is a representative sample of consumers weighted to match the population along gender, household income, race, region, and age demographics. The margin of error is +/- 2%*.
The Tastes of America methodology is designed to create a comprehensive view of consumer behavior for trending, demographic analysis, development of marketing programs, and strategic planning. |
$1,295 |
|
